Animal Planet's network ID concept spotlights the social dynamics of animals and humans, emphasizing their collective movements, like the mesmerizing flocking of swallows. This project delves into their group interactions, exploring the captivating parallels between their social behaviors.
The monochromatic color palette eliminates distractions, drawing focus solely to shapes and movement. Opting for 3D over 2D aligns with this philosophy by intensifying depth and realism. Although this might be an unconventional style for TV bumper, it does harmonizes with animal planet's evolving audience focus.
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